THE 90/10 “START” RULE

We have something in common, we all do. We started as babies.  I know, I know…too obvious right? And just as obvious is the fact that we soiled diapers, cried when we were hungry and laughed at funny faces.  But more importantly…we ate cupcakes – yes, cupcakes.  You probably don’t remember this, but we even ate them the exact same way.  We sat in a highchair, reached for our favorite frosty flavor, and consumed about 10% of it.  So what happened to the other 90% you ask?  The breakdown goes something like this:

30% Covered our nose, cheeks, lips, hair, hands, shoulders, arms and hands.
30% Ended up in the dog’s belly
20% Landed on our bib
10% Never made it off the high chair

bottle container high chair macro
Photo by Burst on Pexels.com

We never once, (I repeat) – NEVER – thought twice about the 90% we couldn’t get off the runway and into our pie hole. What mattered is that we managed to get a whopping 10% in contact with our taste buds.  What mattered is that we had fun doing it.  What mattered is that we lived in the moment.  What mattered is that we somehow knew we’d eventually be able to consume an entire cupcake…or at least 98% – just like an adult.

This week, I invited a few coworkers to eat a cupcake as if they were still in a highchair. They all wholeheartedly refused.  (And that’s even before I said I would be filming the adventure.)

THE CHALLENGE: Try something new, anything.  Just try 10% of something.  Forget that you will be the laughing stock of all your fake friends on social media.  Forget that you will glue all ten fingers together the first time you try to construct a paper airplane or that you will burn the house down trying to invent your own gluten free gingerbread soldiers.  Have fun wasting 90% of your efforts!  If you enjoy 10% of your new adventure, keep it up…eventually you might even be ninety-something percent good at it.

Hold the Salt

Business lore cannot decide who it wants to attribute the “salt test” to. Some say Thomas Edison, others Henry Ford, not to mention household names like General MacArthur and a host of others.

What is the “salt test” anyway? Essentially, the salt test was a simple method devised to examine the character and personality of a potential employee.

It looks like this… Henry Ford takes you out to dinner, a small price to pay since you’ve applied for a key position in the company. Ol’ Henry keeps an eagle eye on you as the server delivers your requested meal. Your mouth waters as you reach for the salt. (NO! DON’T DO IT!) You proceed to smother your food in that all white ionic compound otherwise known as common table salt. You take a taste. Mr. Ford asks how your food is. You smile and provide enthusiastic feedback, “Delicious!”

You continue your attempt to dazzle. But, it’s too late. You’ve forfeited the job.

Henry Ford knows that premature salt application would indicate a person’s narrow thinking and inability to analyze fresh data. The action might also show a lack of appreciation for the host or a shortage of trust in the cook’s ability.

THE CHALLENGE: Leave the salt alone! Examine your self-talk. Do you season your language with negativity?

“I can’t”

“I’m too”

“Why bother?”

“I’ll never”

How much of this negative dialogue acts as premature seasoning?

When you meet people do you really listen? Do you learn their name? Do you care about what they are saying? Or, are you projecting your own judgements upon them?

As you go throughout the day, pay attention to how often a limited view is imposed on yourself or others. You may be surprised at the frequency at which we season our situations prematurely.

Shoot Blanks

What do most (if not all) books have in common?  A blank page defiled by the words “this page intentionally left blank.”

As if failure to declare this intention would result in a lawsuit.  But who really cares in the first place?

I’ve bookmarked, color coded, tabbed, and dog eared countless pages. But that blank page always goes without attention.  Maybe there is more to

be told on that singular page than any paragragraph in any book.  At least

one beckoning message is for us to “leave room.”

Our lives are filled with obligations and we saturate every crevice of every hour with trivial distractions! I bet one thing they are not filled with is bordom. Think about it, when was the last time you were genuinely bored? I’m not suggesting our time should be idled away. But it is worth asking, have we left any blank space – with intent?

“Boredom is good when in a creative rut, often you will find gift wrapped answers.” -Stephen King

THE CHALLENGE:  How many minutes of your day are intentionally left blank? No seriously, count them up.  Do you leave any room to just sit and think? Do you leave enough white space to find those gift wrapped answers? I dare you to stop reading this, unplug, and go experience boredom for a few minutes. String together some blank pages and note the tremendous influence it yields on the remainder of your “book.”

Digging for Cables

In most situations, I’m a quiet guy. Somehow my dad nicknamed me “chatterbox” as child. The safety of my own home is probably the only time I lived up to such a name.

To this day I still hear people around me say, “watch out for the quiet ones, once they snap they’ll kill you.” Can’t say I’ve ever lived up to that.

In part however, I think there is some truth to the idea that the quiet folks tend to have a little more “clack” to their thunder, a little more “cold calculation” as words erupt like lava from a once stagnant volcano.

But it’s not just the quiet ones we need to be wary of. I think we ALL have an underground cable that if split will electrocute whomever dared to grasp the shovel.

I’m saddened with how quickly people go digging for cables. They long for contention and discord as if severed relationships were the rule and not the exception. They speak truth with no restrain, intent to hurt, intent to cause damage.

THE CHALLENGE: Brutal honesty (even if a skewed opinion) is often the shovel that will get you zapped. Brutal honesty has merit, but lacks sustainability. In dealing with those around you, look for the signs posted “warning, underground cable.” Stay away, dig somewhere else. Every personality has some territory that can be explored freely. Use tact. Use love.

As for your own cables, keep your signs posted. Avoid rust and decay. Sometimes we victimize ourselves when boundaries aren’t declared early and firmly.

Photo by: Ira

Survive the Ground

Week 15 of the 2017 NFL season contained a solid lesson.  Steelers hosted the Patriots and it came down to the wire.  Great games are always decided by a key play or two and this one was no different.  With less than a minute remaining in regulation, the Steelers’ tight end (Jesse James) caught what appeared to be a touchdown to secure the win.  Instead…they lost.

The NFL rulebook states that if a player goes to the ground in the act of catching a pass he “must maintain control of the ball until afterhis initial contact with the ground.”  During the lengthy official review, it was deemed evident that James did not “survive the ground” and the touchdown was overturned.  Game over.

Survive the Ground

The sequence of these events reminded me of our goals and resolutions.  I started 2017 with some clear goals that would demand a lot of attention.  While some goals were achieved, others were virtually stillborn.

The first obstacle struck early in the year and I dropped the ball.  I didn’t anticipate variables like the Grim Reaper, traveling, moving, or new goals to surface along the way.  Of course, these are all excuses.  Excuses make the ball pop out.

“Good resolutions are a pleasant crop to sow. The seed springs up so readily, and the blossoms open so soon with such a brave show, especially at first. But when the time of flowers has passed, what as to the fruit?”

THE CHALLENGE:  A new year is upon us.  What do you intend to achieve?  Be a season ticket holder to the game of life.  This game is measured in years with no offseason and the stakes are much higher than a measly sporting event.  Remember, opposition will be knocking at your door.  Like it or not, you will make contact with the turf.  It is not enough to simply dream a goal, hope a goal, or even write down a goal.  You must internalize it.  It must excite you, you must dream about it, you must long for it… that is of course if you want to survive the ground.


Illustration by Ashley Goodall


Jolt Revolt

I wasn’t much of a handyman in my first house. Some things I had to learn the hard way, barely evading death or serious injury.  One such experience came when I decided to remove a patch of drywall in the bathroom.  I jammed a 6″ saw tooth blade into the wall and before I could even start hacking away, I found the precise spot where electrical wires were fitted to the stud.  A powerful jolt of electricity hollered at me as if to say, “YOU IDIOT!” Visible sparks flickered about in an odorous puff of smoke just inches from my face.  The circuit breaker tripped.  The room was left dark.  I was shaking like a leaf! “WOW, that was stupid!” I said to myself.

Many years have passed since that first terrible encounter with electrical current.  I now approach the subject with great reverence.  In fact, I’m a little too cautious and quickly hire an electrician regardless of expense (in my mind, that’s a small price to pay).

I’ve never seen anyone bypass the playground to take their kids to an electrical plant. Sure, we may ignore the speed limit, but never a high voltage sign.  Ironically, the high voltage isn’t the killer in our lives, it’s low voltage!  In other words…

“we dig our graves with our teeth.”

It’s not the first cigarette that kills you nor is it the last argument which causes divorce.  It’s the “pack a day” for 30 years or the premarital baggage and built up resentment over time that prevents the “happily ever afters.”  The kids who avoid the first cigarette as if it had a “high voltage” sign are the winners.  The same goes for the diet of cheesecake, Twinkies, Devil Dogs and Fudge Rounds; or the marriage based on deceit or wandering eyes (including other body parts).  Staying FAR away from the small discrepancies ensures peace and safety.

THE CHALLENGE:  I recommend using this idea in conjunction with “goal punching?” (You can read about it here.)

When you are faced with a small discrepancy, treat it like a massive one.  Take immediate mental action by putting a “high voltage” sign on it.  Stop telling yourself a little bit won’t hurt. Just because you don’t see visible sparks doesn’t mean you aren’t getting zapped.  A little bit does hurt.  Small leaks are capable of sinking big ships.

Photo by Ian Bailey-Mortimer

Knee Jerk Reactions

It was a good day for the bees. After covering the hive with three buckets of beach sand, and with our training evolution complete, the time arrived for me to undo the damage and remove the barricade. Accompanied by a trusted friend (or partially insane, depending on how you view this scenario), we slowly removed the sand. I used a small shovel to explore the contents of the sand mound.

I expected to see signs of life.  Just yesterday we checked back to see how the sand was functioning and the bees managed to dig their way out! I marveled at their strength and ingenuity. I grossly underestimated mother nature.

Today was quite the opposite, at first. One dead bee, then another, then another. No sign of life. I was disappointed. Finally, we removed the traffic cone and I heard a buzz of fury. They were alive no doubt, hundreds of them! Without hesitation, my feet made a hasty “about face” and we ran away without looking back for a significant distance (thus proving our remaining sanity).  Not to mention, I may or may not have let out a high pitched shriek.

Have you ever zoned out at a traffic light? What happens? The car behind you lays on their horn and you snap back to reality. Maybe you feel angry at the driver(s) behind you. Perhaps you feel guilty for making them wait, or disappointed in yourself for not paying attention. Emotion inevitably fuels your reaction which makes your foot respond as if it were 10 pounds too heavy. You slam on the gas to compensate for lost time. Of course, nobody else follows suit, but in your mind, it feels right.

In life, because we are flawed human beings, we experience knee jerk reactions. We are very much like “stop-and-go” traffic. Our knee jerk reactions only occur when we fail to move with the flow of transit. This might be moving too fast, such as the case with the bees, or too slow, like taking a mental vacation to Jupiter at a red light.

THE CHALLENGE: Try to go with the flow. Stay in the mainstream. If you ever find yourself easily offended, check your pace. During rush hour traffic it doesn’t matter how fast your engine can “technically” run.  Your horsepower is limited to the cars around you (perhaps a Volkswagen to your left, and a Uhaul to your right).

In life, it often pays to lay off the gas and ease into traffic, instead of becoming a slingshot of emotion. Travel at a safe distance and watch out for speed traps. Stay steady, stay cool…it’s a long drive!

Photo by Anant Nath Sharma