Want to trap a monkey? Put a banana in a cage with a hole large enough to fit an outstretched hand but too small to fit a closed fist. Donkey Kong will grab the tasty treat and refuse to let go. BAM! You’ve got yourself a monkey….and you didn’t even have to climb a tree. Easy right?
Now, how in the world would you catch a human? The exact same way! Have you ever heard of car dealers offering a free vehicle by way of stick-to-itiveness? It looks like this:
(1) A group of contestants place their hand on a coveted vehicle for as long as they can stand it.
(2) Short 10 minute breaks are provided periodically – leaving insufficient time to accomplish bathroom breaks, eating, sleeping, stretching, etc.
(3) The last “man” standing wins.
Sounds easy, but most people will tell you it wasn’t worth it. And why would they? It’s a monkey trap. It’s not like they competed for a few minutes, not even a few hours, try keeping your hand planted in one spot for a FEW DAYS!
Do contestants get a few moments of fame? Yup. But who’s the real winner here? Sure, the attention goes to the contestants, but the SPOTLIGHT is on
(1) The car dealer
(2) The sponsors
(3) The media outlets
Many of the so called “winners” don’t even get to keep the car; they just get to ride it around until the lease runs out. My point? Just like the monkey – we REFUSE to let go, even if we get the short end of the stick…or should I say banana?
We aren’t far removed from President Trump’s campaign trail. What was his strategy? To let roll off his tongue whatever words were necessary to dominate the press. He in turn got lots of free marketing. He made it very noisy for competing voices to break through and deliver an alternate message (you know…the stable kind). The media became the monkey and it couldn’t let go. Voters only knew one title, “Crooked Hillary” – so they voted Trump. The media loved all the ratings during the campaign, but they didn’t get to keep the car.
Enter the perfect storm. Coronavirus + Donald Trump. This here is the ultimate monkey trap, and MOST hands are stuck inside. Turn to the media outlet of your choice and you will undoubtedly find a headline or two, or five, or twenty-five about the virus and or how the president is reacting to said virus.
You know what’s crazy? We can turn it off and tune it out. Really! The ENTIRE globe is thinking about this math problem. Unless you are the one coming up with the cure, maybe consider letting everyone else do the thinking on this one. You can go solve other problems. Be of service. Educate yourself. Organize your garage. Do some spring cleaning. But DO NOT live in fear. I’m not saying be reckless or clueless – but you can pull through just by following the CDC guidelines and recommendations from local leaders. Or maybe that won’t be enough. MAYBE YOU WILL DIE – in which case you can revisit this post. But, either way, you will die, so holding onto this banana is no way to live.
THE CHALLENGE: Let go. Get your hand out of the cage. Stop giving attention to the car dealership. You could be mastering your craft in order to buy your own car in cash and while you’re at it, fill it to the brim with bananas.