SAY IT MO BETTA

I’m guilty of it too.

You record a YouTube video and at the end remind your audience, “don’t forget to subscribe and smash that like button.”

I hear this invitation on most videos and therefore “gots ta tell ya, there’s a way to say it mo betta”…or PLEASE, not at all!  By the way, the like button is not a bug so there will be no “smashing” of buttons to begin with.  Second of all, no one in the history of the internet (not very long, but still) has ever “forgot” to subscribe to your YouTube channel.  Think about it, when is the last time you turned your car around or pulled off to the side of the road because you forgot to subscribe?  Never, ever, ever.

Somehow this seems to be a modern day equivalent to, “How are you doing today?”  Rarely is that inquiry authentic.  The response is even more half-baked.

Invitations are a very peculiar thing.  You either shouldn’t be asking for them, or nobody wants to accept.  For example, “Will you be my friend?”  “Will you be attracted to me?”  “Will you love me?”  These are very elementary.  We all know that they take care of themselves.  It’s just nature doing her thing.  If someone likes your YouTube video that much, they are going to give it a cat call like two dogs sniffing butts.  (Would you say that sentence is raining cats and dogs?  Sorry – I digress)   It’s going to happen without your assistance.  On the other hand, “We need everyone to participate in the next homeowners association meeting.” is an invitation that might not go over so well.

So what is a good invitation?  People tend to help when it’s something that takes little effort and minimal commitment.  For example, “Will you take our photo?”  “Would you mind holding the door for me?”  “Can you save my spot in line?”

THE CHALLENGE:  Think about what you are asking other people to do.  Words have meaning.  Don’t spray your audience with invitations “just because.”

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