Google’s Frenemies

This line, “Keep your friends close and your enemies closer” is so worn out it hurts.  But there is wisdom here. This quote has stood the test of time (not that I know its origination or anything – so don’t believe the hype).

My personality type lends itself to getting along with anyone. I look for the best in people. I give lots of second chances. My good friend Travon described this tendency as finding the “bird with the broken wing.” I nurture the bird until it is ready to fly again. It helps that I know how to apply a little saliva and that I understand concepts like popcorn payoff and quadrilateral leadership. The last time I considered someone an enemy was in Jr. High School (Don’t worry Helga, I forgive you…wherever you are). I keep a handful of close friends and the rest are neutral. It is very liberating to live life like this.

THE CHALLENGE: Think of yourself like the Google search engine. Type “search” into Google and what is the first result? Yahoo Search! Crazy right? I can type “Bing” in a Google search bar and with the click of a mouse, mosey on over to Google’s competition.

I can type in “Google conspiracy”, “Google lies” and even go way out on a limb with “Google is the devil.” Guess what? There are results for all of these. Why would a company allow the risk of slandering it’s own reputation?

Google doesn’t care and neither should you, I know I don’t! For as much as we rely on Google, we sure haven’t learned much from it. She is the perfect example of holding both friends and enemies close by.

“When you don’t care about your reputation you tend to have a good one.”
– Nassim Taleb

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