A product was described to me today as follows, “it endures”.
I asked my associates what came to mind when they heard the word endure? “Suffering”
My experience was different. This phrase struck a cord with me. It was poetic, music to my ears. I repeated it to myself over and over, “it endures, it endures…” I wondered, ‘what do I make that endures‘? How much of our time is spent courting lint when we should be romancing bricks? Bricks to engineer castles to defy the elements for generations to come? Bricks endure. Make Bricks!
